To promote Malú’s latest album, ‘Oxígeno,’ Sony Music proposed to us the idea of developing a website where users could create – and generate on Spotify – their own personalized playlist with the artist’s complete discography. The interface for selecting and composing this personalized playlist would be a periodic table where, instead of the usual elements, users would choose among the different emotions present in Malú’s songs: Love, Struggle, Betrayal, Passion, Jealousy.


The strategy involves creating an immersive and emotionally-driven experience for users to engage with Malú's music.

  • Client

    Sony Music España

Open Project