For 28 days, internet users were required to visit the website, overcome a challenge, and leave a mark on Anuel’s virtual wall. The more challenges they completed, the higher their chances of winning prizes. Challenges included answering questions, watching videos, and listening to Anuel’s songs


The project involves creating an interactive and engaging campaign to connect with Anuel's audience. The strategy aims to keep users involved over a 28-day period,

  • Client

    Sony Music Latin